Independent Study: Social Media Handbook

I’m so excited to finally be able to share the final version of the social media handbook that I created for Keicher s.r.l. as my final semester independent study! I spent many weeks writing and designing this handbook and I’m quite proud of the result 🙂 It was definitely a great refresher for my graphic design skills (all designs are 100% mine!) and it was a great exercise for me as I do wish to pursue social media management as a career.

Throughout the project I learned that a lot more goes into a handbook that I originally imagined, and also that a great number of people don’t know even the basics of social media management. It took a while to realize that I have to start from the basics for each idea. I have been very interested in social media for a couple of years now because the dynamic environment of it truly excites me, so it comes very easy to me. For others, it is a pain in the butt. Totally understandable, and I’m thankful for that because otherwise I wouldn’t have any job opportunities!

Anyways, here it is. I don’t know if it would be useful for anyone besides the company that I specifically created it for, but give it a read if you’re interested! I’m always interested in some constructive feedback!